Just over a decade ago, the rules for applying for a job were completely different. CV’s were accepted in paper form and sifted through manually. These days, the majority of companies require you to apply online, meaning the process is much quicker. Some recruiters even have applicant tracking systems which automatically sift through CV’s and select candidates with key words matching the job criteria. Social media has also had a rather large positive effect on recruitment, Linkedin especially has made the headhunting and recruitment process a lot easier as the platform provides all the necessary information about one’s history including employment at a click of a button. After recently discussing the rising popularity of the video CV, it seems fitting to also discuss the changes in technology and consequently the rise in popularity of video interviews.
Video interviewing offer many advantages over candidates submitting CV’s or partaking in a telephone interview. Video CV’s provide employers with all the benefits of a face to face interview without possible setbacks such as time constraints or no shows. Spark Hire a company who integrate video resumes and video interviews offer to different type of video interviewing, ‘One-Way video interviews’ are their perfect alternative to sifting through CV’s and resumes and telephone interviews. This process involves sending a list of questions over to candidates to which they must answer in video form and send back to the employer. This enables the employer to watch the interview back at their own convenience and get more of an insight into what the candidate is like as a person. Spark Hire also offers ‘Live Online Interviews’ which pretty much do what they say on the tin! The interviews are recorded enabling the employer to watch them back as and when they need to which makes remembering how a candidate performed so much easier. It also means companies can interview candidates who do not live locally to help decide whether it would be worth pursuing a candidate who will need to travel far.
Video interviewing seems to have taken off in the USA with big companies such as Walmart, Red Bull and Starbucks Coffee all using video interviewing as a way of screening candidates. With such big names taking the lead, it is likely it will not be long before other companies follow suit. The BBC recently published an article discussing whether video interviews are more ‘tricky’ than actual face-to-face interviews. However, the article does highlight some negatives of the face-to-face interview; ‘in the UK, companies spent an average of 10 working days interviewing, 16% of the working week travelling to meet candidates and £3,286 reimbursing candidates’ travel expenses, according to a survey carried out by Cammio – a Dutch company’. Video interviewing can minimise and if not eliminate these costs if done correctly, meaning that global companies are finding this form of screening very feasible and efficient. Hopefully, this is just the start of an easier and more creative recruitment process!
By Holly Hereford | 19 February 2013