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PR Executive Job Description

PR Executive role is simply to develop and co-ordinate all policies and programmes relating to public relations activity.

PR Executive Responsibilities

  • Plan and apply all necessary public relations activity and schedules of events in support of the brand and company communications strategy.
  • Evaluate all existing programs, services, techniques and procedures and establish the annual calendar of PR programmes.
  • Responsible for online & offline PR activities and campaigns
  • Direct the internal communication programmes
  • Manage the PR agency to develop articles and exposure within core and vertical media.
  • Develop the PR budget and gain approval for it through the marketing team or business owner.
  • Foster a rapport with the media and create mutually respected relationships.
  • Contact the media to ensure coverage of innovative programmes, positive developments, employee promotions or acquisitions.

PR Executive Requirements / Personal Specification

  • Must have PR Degree and Previous experience
  • A thorough understanding of the principles of effective internal and external communications, mass media, publicity, advertising, education and community relations.
  • Ability to plan and effectively present ideas and concepts to gain support within the business and from any appropriate third party.
  • Excellent relationship and networking skills.

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